SATO Corporation Appoints New Executive Officers

Singapore, July 28, 2009 – SATO, a pioneer in the Automatic Identification and Data Collection (AIDC) industry and a leader in barcode printing, labelling, and EPC/RFID solutions announced the appointment of Mike Fowler, Brian Lang and Lim Yee as Executive Officers of SATO Corporation with effect from July 24, 2009.
As part of SATO Group's worldwide re-organisation initiative, SATO Corporation has established 4 business units worldwide as regional headquarters – Japan, Americas, Europe and Asia Pacific - to continue its international expansion and growth. The 4 business units will each assume responsibility for sales and profitability to help achieve the corporate goals. In line with the new direction, 3 regional heads for the Americas, Europe and Asia Pacific have been appointed as Executive Officers of SATO Corporation to form the regional sales management leadership team.

Mike Fowler is currently the President of SATO International America, Inc., the regional headquarters for the Americas.

Brian Lang has recently been appointed as the new Managing Director of SATO International Europe N.V.

Lim Yee is currently the Managing Director of SATO International Asia Pacific Pte. Ltd., regional headquarters overseeing Asia and Oceanic regions.

For Investor Relations, please visit http://www.sato.co.jp/english/ir/index.html

About SATO
SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionised the barcoding industry by introducing the Data Collection System (DCS) & Labelling concept – a total barcode and labelling solution providing high quality barcode printers, scanners/hand-held terminals, label design software and consumables. SATO is one of the first in the industry to introduce a complete, multi-protocol EPC-compliant, UHF RFID solution.

SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has worldwide offices in the United States, Belgium, France, Germany, Spain, United Kingdom, Poland, Singapore, Malaysia, Australia, New Zealand, Thailand and China. For the fiscal year ended March 31, 2009, it reported revenues of US$776 million. More information about SATO Corporation can be found at www.sato.co.jp/english.

About SATO International
SATO’s international global headquarters, SATO International Pte. Ltd. is located in Singapore. Previously an international division, it was incorporated as a holding company in Singapore in 2001 to oversee the sales, marketing and customer services activities of all its Group Member Companies. More information about SATO International can be found at www.satoworldwide.com.

Contact:
Yuji Shimizu (Mr)
Senior Manager, Corporate Planning
SATO International PTE. LTD.
438A, Alexandra Road #05-01/04
Alexandra Technopark
Singapore 119967
Tel: (65) 6271-2122
Fax: (65) 6271-2151
Email: communications@sato-int.com