SATO Introduces the New Global Look

Singapore, May 3, 2002. Barcode SATO International is pleased to announce its new global look. The new SATO "look" not only features a new corporate logo but also a new icon. This new icon "plays" with the visual impact of peeling off a top layer to reveal the barcode underneath.

"This is what SATO is about - quality barcoding solutions. If you were to look deeper into our organisation, you will find that all our employees are not only very committed but also very much focused in our vision towards elevating the SATO brand to the next level," said Mr. Waki, Managing Director, Barcode SATO International.

"From a more fundamental standpoint, we are trying to create a stronger brand identity. There are some who do not know us; a reader who sees the SATO logo may not know how we can contribute our "DCS & Labelling" solutions to him. However, by including this new peel-off icon, the reader would immediately know what SATO is about," added Mr. Waki.

Peel-off "linear barcode" icon at
the top right corner. Description of SATO's products - total "DCS & Labeling" concept with peel off "2-D" code icon.

The new global look spells SATO's first step towards its Global Branding exercise which has been executed throughout SATO organisations, from sales department and even right up to production department.

For more information, please contact Alicia Tan (Ms), Marketing Executive, Sales & Marketing (BSI), at marketing@sato-int.com

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About Barcode SATO International (BSI)

Barcode SATO International (BSI), the global sales headquarters of SATO Corporation, is a world leader of automatic identification products including barcode printers. BSI was incorporated in 2001 to oversee and support sales, marketing and customer service activities at all group member companies. As part of its expansion plans, BSI is rapidly strengthening its own team, as well as that of its overseas group member companies. BSI is the driving force behind SATO Corporation’s global branding strategy and expansion into new markets and territories.

About SATO

SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry, and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionised the barcoding industry by introducing the Data Collection System (DCS) and Labelling concept – a total barcode and labelling solutions approach providing high quality barcode printers, scanners/hand held terminals, label design software and consumables. SATO is a public listed company in Japan and has worldwide offices in United States, Germany, United Kingdom, Poland, Belgium, Singapore, Malaysia, Thailand and China. SATO reported revenues of US$445 million in 2002. SATO stock is traded on first section of Tokyo Stock Exchange. More information can be found at www.sato.co.jp.