Barcode SATO International (BSI) Appoints New
Director/Senior Manager, Sales

SINGAPORE - September 23, 2002. - Barcode SATO International Pte Ltd. (BSI), a holding company for SATO Corporation's overseas sales offices, today announced the appointment of Victor S. Barczyk as Director/Senior Manager, Sales. Mr. Barczyk's responsibilities are to oversee sales operations, spearhead sales growth, identify and develop new sales opportunities for all SATO overseas sales offices around the world. Mr. Barczyk will also closely work with management of the sales companies to develop and implement local sales activities including sales promotion, customer business development, channel management, and customer support
For the past three years, Mr. Barczyk served as Vice President, Sales and Marketing and Acting General Manager for Cognitive Solutions, Inc. located in Golden, Colorado. Cognitive develops desktop and mobile barcode printers and media (labels) for the retail, healthcare and manufacturing markets. Mr. Barczyk was responsible for all worldwide sales, marketing and product management activities, as well as all financial, operational and engineering functions.

Previously, Mr. Barczyk held the positions of Integration Project Director at Zebra Technologies Corporation, Director of Product Management and International Program Manager at Eltron International, Inc. and Director European Sales and Manager of Product/Systems Development & Applications Engineering at RJS International Inc.

According to Mr. Waki, Managing Director, Barcode SATO International, "All SATO subsidiaries, its valued resellers and most importantly, its global customers will be well served by Mr. Barczyk's more than 17 years of diverse management experience. More importantly, Mr. Barczyk brings with him both solid and creative technical skills, as well as extensive sales and marketing knowledge. Furthermore, he also has an in-depth understanding of the needs and requirements of the marketplace. His breadth of experience will contribute greatly to BSI's efforts, enhance the abilities of our SATO team of professionals and drive SATO's growth globally."

Mr. Barczyk attended the University of Northern Illinois and the University of Northeastern Illinois in Dekalb and Chicago, respectively. In 1974, he was awarded a Bachelor of Science Degree in Computer Science and is currently working on his Master of Business Administration (MBA) Degree from the University of Phoenix. He will be located in Lone Tree, Colorado and Singapore. He can be reached at (65) 6271 2122 or vic.barczyk@sato-int.com.

Barcode SATO International (BSI), the global sales headquarters of SATO Corporation, is a world leader of automatic identification products including barcode printers. BSI was incorporated in 2001 to oversee and support sales, marketing and customer service activities at all group member companies. As part of its expansion plans, BSI is rapidly strengthening its own team, as well as that of its overseas, group member companies. Also, BSI will initiate new product launches, in addition to identifying and securing new strategic partnerships to expand its comprehensive AIDC business outside of Japan. Mr. Barczyk will be spearheading this effort. BSI is the driving force behind SATO Corporation's global branding strategy and expansion into new markets and territories.

For more information, please contact Alicia Tan (Ms), Marketing Executive, Sales & Marketing (BSI), at marketing@sato-int.com

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About Barcode SATO International (BSI)

Barcode SATO International (BSI), the global sales headquarters of SATO Corporation, is a world leader of automatic identification products including barcode printers. BSI was incorporated in 2001 to oversee and support sales, marketing and customer service activities at all group member companies. As part of its expansion plans, BSI is rapidly strengthening its own team, as well as that of its overseas group member companies. BSI is the driving force behind SATO Corporation’s global branding strategy and expansion into new markets and territories.

About SATO

SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry, and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionised the barcoding industry by introducing the Data Collection System (DCS) and Labelling concept – a total barcode and labelling solutions approach providing high quality barcode printers, scanners/hand held terminals, label design software and consumables. SATO is a public listed company in Japan and has worldwide offices in United States, Germany, United Kingdom, Poland, Belgium, Singapore, Malaysia, Thailand and China. SATO reported revenues of US$445 million in 2002. SATO stock is traded on first section of Tokyo Stock Exchange. More information can be found at www.sato.co.jp.