Introducing SATO's Proprietary Label Design Software - Label Gallery! Software uniquely designed for SATO printers!

SINGAPORE - November 7, 2002. Barcode SATO International, holding company of SATO's overseas sales offices, today announced the official launch of its first proprietary software - SATO Label Gallery.
Hailed as a comprehensive and flexible software solution for label design and printing that is designed uniquely for SATO printers, SATO Label Gallery with its rich and powerful features and functionalities, has received very positive feedback at a recent distributors' meeting in Asia.

"SATO Label Gallery will open many doors of opportunities for us. It is not only cost effective but it was created to be an easy-to-use software," said Mr. Waki, Managing Director, Barcode SATO International.

"In addition, it provides four versions for the end-users to choose from: Free, Easy, Plus and TruePro. Each of these versions has a wide range of modules which makes it suitable for basic label design, enterprise label printing and even specific environments where integration, connectivity and custom screen design possibilities are easily realised. It also supports a wide variety of languages including simplified Chinese, Thai, German, French, etc. Best of all, all SATO sales offices and distributors will provide support for this new product so that our customers are able to receive the assistance they may need," added Mr. Waki.

SATO Label Gallery is carefully designed according to the industries' needs and standards, and also feature "Network" and "Print-Only" versions to realise the full potential of SATO printers.

A free-of-charge fully functional (with limited available features) downloadable version will be available at www.barcodesato.com by early 2003 for SATO printer owners to design and print labels from their SATO printers.

For all enquiries on this new software, please contact softwaresupport@sato-int.com.

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About Barcode SATO International (BSI)

Barcode SATO International (BSI), the global sales headquarters of SATO Corporation, is a world leader of automatic identification products including barcode printers. BSI was incorporated in 2001 to oversee and support sales, marketing and customer service activities at all group member companies. As part of its expansion plans, BSI is rapidly strengthening its own team, as well as that of its overseas group member companies. BSI is the driving force behind SATO Corporation’s global branding strategy and expansion into new markets and territories.

About SATO

SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry, and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionised the barcoding industry by introducing the Data Collection System (DCS) and Labelling concept – a total barcode and labelling solutions approach providing high quality barcode printers, scanners/hand held terminals, label design software and consumables. SATO is a public listed company in Japan and has worldwide offices in United States, Germany, United Kingdom, Poland, Belgium, Singapore, Malaysia, Thailand and China. SATO reported revenues of US$445 million in 2002. SATO stock is traded on first section of Tokyo Stock Exchange. More information can be found at www.sato.co.jp.