SATO Introduces latest desktop printer – CX400
Compact and Versatile

SINGAPORE - April 01, 2003. Barcode SATO, a leader in barcode printing since introducing the first thermal transfer barcode printer in 1979, today announced the release of its latest desktop printer in the “Compact” series – the new CX400 direct thermal/thermal transfer printer. It is also an upgraded version of the current CX208 and is a new generation of SATO’s desktop printers with a small footprint.
SATO's new CX400 with the 32-Bit high-speed RISC allows for maximum throughput directly from standard Windows® applications as well as SATO’s proprietary labeling software – SATO Label Gallery. Suitable for low-volume printing needs, it is able to print text and fine detailed graphics with sharp and precise print image in addition to smaller size 2-D codes such as Maxicode and PDF417.

With a printing speed of 4 inch per second, this compact printer is set to impress. Additional features include a flexible interface module – RS-232C and Centronics interface as a standard and optional interface modules include 100Base-TX LAN adapter, 10Base-T LAN adapter and USB (all via the parallel port). In addition, you can also choose to add on an additional 2 or 4 MB Flash Memory for additional data storage.

Designed with “ease of usage” in mind, the CX400 has a wide compartment for easy media loading. With its smooth lines and curves, this is one compact printer you can place on a front desk.

The new CX400 from SATO is compact, versatile, dependable and cost effective for today's demanding labeling applications.

For more information, please contact Alicia Tan (Ms), Marketing Executive, Sales & Marketing (BSI), at marketing@sato-int.com

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About Barcode SATO International (BSI)

Barcode SATO International (BSI), the global sales headquarters of SATO Corporation, is a world leader of automatic identification products including barcode printers. BSI was incorporated in 2001 to oversee and support sales, marketing and customer service activities at all group member companies. As part of its expansion plans, BSI is rapidly strengthening its own team, as well as that of its overseas group member companies. BSI is the driving force behind SATO Corporation’s global branding strategy and expansion into new markets and territories.

About SATO

SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry, and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionised the barcoding industry by introducing the Data Collection System (DCS) and Labelling concept – a total barcode and labelling solutions approach providing high quality barcode printers, scanners/hand held terminals, label design software and consumables. SATO is a public listed company in Japan and has worldwide offices in United States, Germany, United Kingdom, Poland, Belgium, Singapore, Malaysia, Thailand and China. SATO reported revenues of US$445 million in 2002. SATO stock is traded on first section of Tokyo Stock Exchange. More information can be found at www.sato.co.jp.