SATO announces the new hand labeller from PB series
For your BOLD labelling needs!

SINGAPORE – April 15, 2003. Barcode SATO, one of the leading and long standing manufacturers of hand held labeller and in the labelling industry, today announces the release of its latest hand labeller, PBXL.

With the ability to print bold alphanumeric characters, the new PBXL hand labeller, constructed based on the reliable PB2 series, is most suitable for promotional price-marking application.

This one-line labeller is constructed with reinforced plastic and chemically neutral materials to ensure durability. In addition, it is specially designed to fit the contours of the hand perfectly allowing for easier and more comfortable operation.

With clear precise imprint and “easy-to-see” window panel, the PBXL reduces mis-setting and mis-printing. The PBXL Labeller allows users to select from printing of 3, 5 or 6 alphanumeric characters on the same labels used for the PB220. Designed with “ease-of-usage” in mind, this new labeller also boasts of practical and clever features for easy replacement of disposable cartridge, label loading as well as a protection cover for the label roll.

Compact, user-friendly and functional – the new PBXL Labeller.

For more information, please contact Alicia Tan (Ms), Marketing Executive, Sales & Marketing (BSI), at marketing@sato-int.com

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About Barcode SATO International (BSI)

Barcode SATO International (BSI), the global sales headquarters of SATO Corporation, is a world leader of automatic identification products including barcode printers. BSI was incorporated in 2001 to oversee and support sales, marketing and customer service activities at all group member companies. As part of its expansion plans, BSI is rapidly strengthening its own team, as well as that of its overseas group member companies. BSI is the driving force behind SATO Corporation’s global branding strategy and expansion into new markets and territories.

About SATO

SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry, and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionised the barcoding industry by introducing the Data Collection System (DCS) and Labelling concept – a total barcode and labelling solutions approach providing high quality barcode printers, scanners/hand held terminals, label design software and consumables. SATO is a public listed company in Japan and has worldwide offices in United States, Germany, United Kingdom, Poland, Belgium, Singapore, Malaysia, Thailand and China. SATO reported revenues of US$445 million in 2002. SATO stock is traded on first section of Tokyo Stock Exchange. More information can be found at www.sato.co.jp.