Barcode SATO International (BSI) Appoints New Senior Manager to Lead Global Hand Labeller & Consumables Sales

SINGAPORE – May 13, 2003 – Barcode SATO International Pte Ltd. (BSI), a holding company for SATO Corporation’s overseas sales offices, today announced the appointment of Osamu Yakata as Senior Manager, Hand Labeller & Consumables Sales. Mr. Yakata’s responsibilities include driving the growth of global sales for SATO, as well as identifying new areas of opportunity for products such as Self Adhesive Labels, Carbon Ribbons, Labelling Robots and Hand Labellers.

Mr. Yakata brings with him 25 years of experience in SATO Corporation where he was actively involved in the sales and marketing of SATO’s labelling products which grew by 300% in 10 years.

“We are aggressively developing and promoting the integrated solution concept of DCS & Labelling in the international markets as part of our global expansion strategy,” said Mr. T. Waki, Managing Director for Barcode SATO International. “While ‘DCS and Labelling’ forms the core of the company’s business, ‘Consumables & Hand Labellers’ are equally important. Mr. Yakata’s understanding of the business issues facing companies will be an enormous asset to our existing and future global customers. His extensive experience in hand labellers & consumables sales management, as well as his expertise in product development will be invaluable in leading our global sales growth.”

Mr. Yakata will work closely with SATO’s sales offices worldwide in developing and implementing sales activities (e.g. sales promotion, customer business development, channel management, and customer support).

For more information, please contact Alicia Tan (Ms), Marketing Executive, Sales & Marketing (BSI), at marketing@sato-int.com.

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About Barcode SATO International (BSI)

Barcode SATO International (BSI), the global sales headquarters of SATO Corporation, is a world leader of automatic identification products including barcode printers. BSI was incorporated in 2001 to oversee and support sales, marketing and customer service activities at all group member companies. As part of its expansion plans, BSI is rapidly strengthening its own team, as well as that of its overseas group member companies. BSI is the driving force behind SATO Corporation’s global branding strategy and expansion into new markets and territories.


About SATO

SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry, and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionised the barcoding industry by introducing the Data Collection System (DCS) and Labelling concept – a total barcode and labelling solutions approach providing high quality barcode printers, scanners/hand held terminals, label design software and consumables. SATO is a public listed company in Japan and has worldwide offices in United States, Germany, United Kingdom, Poland, Belgium, Singapore, Malaysia, Thailand and China. SATO reported revenues of US$445 million in 2002. SATO stock is traded on first section of Tokyo Stock Exchange. More information can be found at www.sato.co.jp.