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SATO reinforces expansion plans with 3 new regional headquarters

Singapore, April 19, 2007- SATO, a pioneer in the Automatic Identification and Data Collection (AIDC) industry and a leader in barcode printing, labelling, and EPC/RFID solutions today announced the establishment of 3 headquarters: SATO International Asia-Pacific, SATO International Europe and SATO International America, with effect from April 1, 2007.

SATO acquired L'Etiquetage Rationnel S.A. in France, in 2004, and the former METO BCS businesses from Checkpoint Systems, Inc. and Walker Datavision in New Zealand, both in 2006. Under SATO International, 17 subsidiaries do business in 22 countries: Americas, Europe, Asia and Oceania.

3 regional headquarters have therefore been set up. The 3 appointed regional heads, who are directors of their respective subsidiaries, have been promoted from within the SATO Group. They will develop a structure to manage and advise not only their country, but also regionally so that the subsidiaries and regional headquarters are in sync. They will help cascade down corporate policies, set sales strategies by region, provide marketing, technical and production support, and guide business administration.

“SATO has already declared its commitment to achieving consolidated sales of 150 billion yen by year 2015 based on the ‘DCS (Data Collection Systems) & Labelling Worldwide’ business model. It is essential, at this stage of our international expansion, that our GMCs have the self-organisation capabilities to achieve the corporate goals; they will have to set goals, and formulate and implement strategies to achieve them,” said Toshihiro Waki, Managing Director of SATO International.

Regional Headquarters are located in Singapore, Belgium and the United States, and are headed by Lim Yee, Dave Joyce and Mike Fowler, all of them members of the SATO International board of directors.

Lim_Yee   dava_joyce   Mike_Fowler

The 3 new Regional Headquarters' heads


Lim Yee, (Asia-Pacific)

Dave Joyce,
(Europe)

Mike Fowler, (Americas)

 

 

       REGIONAL HEADQUARTERS AT A GLANCE
  • SATO INTERNATIONAL ASIA PACIFIC PTE. LTD.
    438A Alexandra Road #05-01/02
    Alexandra Technopark,
    Singapore 119967
    Tel: +65 6271-5300
    Fax: +65 6273-6011
  • SATO INTERNATIONAL EUROPE N.V.
    Leuvensesteenweg 369
    1932 Sint-Stevens-Woluwe
    Belgium
    Tel: +32 (0)2 788 80 00
    Fax: +32 (0)2 788 80 80

  • SATO INTERNATIONAL AMERICAS, INC.
    10350 Nations Ford Road Suite A, Charlotte, NC 28273
    United States of America
    Tel: 1 704 644 1650
    Fax: 1 704 644 1662


About SATO

SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionised the barcoding industry by introducing the Data Collection System (DCS) & Labelling concept – a total barcode and labelling solution providing high quality barcode printers, scanners/hand-held terminals, label design software and consumables. SATO is one of the first in the industry to introduce a complete, multi-protocol EPC-compliant, UHF RFID solution.

SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has worldwide offices in the United States, Belgium, France, Germany, Spain, United Kingdom, Poland, Singapore, Malaysia, Australia, New Zealand, Thailand and China. For the fiscal year ended March 31, 2006, it reported revenues of US$587 million. More information about SATO Corporation can be found at www.sato.co.jp/english


About SATO International

SATO’s international global headquarters, SATO International Pte. Ltd is located in Singapore. Previously an international division, it was incorporated as a holding company in Singapore in 2001 to oversee the sales, marketing and customer services activities of all its Group Member Companies. More information about SATO International can be found at www.satoworldwide.com


Contact:
Junko Ono
Manager, Communications & Business Planning
SATO International PTE. LTD.
438A, Alexandra Road #05-01/04
Alexandra Technopark
Singapore 119967
Tel: (65) 6271-2122
Fax: (65) 6271-2151
Email: junko.ono@sato-int.com

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