Barcode SATO International Announces the Launch of SATO Global Warranty Programme

SINGAPORE – April 20, 2004 – Barcode SATO International, holding company of SATO’s overseas sales offices, today announced the official launch of its global warranty programme.

This marks SATO’s next step in its commitment to raising its standard in customer service.

“We want to create more value for our customers with the offer of Global Warranty. One of the reasons why customers buy from SATO is because we have offices worldwide, thus, we are able to provide after-sales support should they need it,” explained Mr. Waki, Managing Director, Barcode SATO International.

“However, some of our customers may uproot their operations and these printers may be used in other countries. Or in other instances, the country of purchase may be different from the country of installation. In this case, like most other products, local warranty will lapse since the printers are brought to a different country. With the Global Warranty Programme, it offers users with printers which have been purchased for less than one year, some form of coverage”, elaborated Mr. Waki.

The Global Warranty Programme is applicable when the country of purchase is different from country of installation and when the purchase date is less than one year. If the place of purchase and place of installation are similar, local warranty conditions apply.

For more information and online registration, users can visit http://www.barcodesato.com/registration/reg.asp.

For further enquiries on the Global Warranty Programme, please contact customerservice@sato-int.com

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About Barcode SATO International (BSI)

Barcode SATO International (BSI), the global sales headquarters of SATO Corporation, is a world leader of automatic identification products including barcode printers. BSI was incorporated in 2001 to oversee and support sales, marketing and customer service activities at all group member companies. As part of its expansion plans, BSI is rapidly strengthening its own team, as well as that of its overseas group member companies. BSI is the driving force behind SATO Corporation’s global branding strategy and expansion into new markets and territories.


About SATO

SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry, and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionised the barcoding industry by introducing the Data Collection System (DCS) and Labelling concept – a total barcode and labelling solutions approach providing high quality barcode printers, scanners/hand held terminals, label design software and consumables. SATO is a public listed company in Japan and has worldwide offices in United States, Germany, United Kingdom, Poland, Belgium, Singapore, Malaysia, Thailand and China. SATO reported revenues of US$445 million in 2002. SATO stock is traded on first section of Tokyo Stock Exchange. More information can be found at www.sato.co.jp.