SATO America, Inc. Introduces New Northeast Regional Manager

CHARLOTTE, NC – November 03, 2004 – SATO America, Inc., a leader in barcode printing since introducing the first thermal transfer barcode printer in 1979, today announced the appointment of Mike Sabatini as the new Northeast Regional Manager. Reporting to Robert Linse, Vice President of Sales and Marketing, North America, Mr. Sabatini will be responsible for the continued development and growth of channel business for SATO’s printers, labels, ribbons, and new RFID opportunities
Mr. Sabatini will also concentrate on securing new reseller agreements and working with existing SATO Business Partners to offer new DCS (data collection systems) and labeling solutions.

Previously, Mr. Sabatini was the Northeast Regional Sales Manager for Cognitive Solutions and a Printer and Media Account Executive for Intermec Technologies Corporation. Mr. Sabatini has extensive experience in marketing pressure sensitive labels, application equipment, and barcode printers.

Robert Linse commented, “With nearly 20 years of experience with labeling solutions and over 10 years with application equipment and printers, Mike brings a wealth of expertise to the SATO team of professionals. Mike’s professional track record and personal skills will be immediately noticed by our valued customers and resellers.”

Mr. Sabatini graduated from Pace University in New York with a Bachelor of Business Administration degree in Human Resource Management. He will be located north of Manhattan, NY and can be reached at (914) 793-7244 or mikes@satoamerica.com.


About SATO America

SATO America offers innovative printing products that are convenient, reliable, cost-effective and easy to use, which enable users to recognize new ways to track their products and assets. SATO America, Inc. has been manufacturing industrial barcode printers for over two decades, delivering rugged dependability and reliable performance. The complete SATO product line includes direct thermal and thermal transfer printers, OEM print engines, printer accessories, label design software, labels and thermal transfer ribbons. SATO is a public listed company in Japan and has worldwide offices in United States, Germany, United Kingdom, Poland, Belgium, Singapore, Malaysia, Thailand and China. SATO reported revenues of US$445 million in 2002. SATO stock is traded on first section of Tokyo Stock Exchange. More information can be found at www.satoamerica.com.

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About SATO International (SI)

SATO International (SI), the global sales headquarters of SATO Corporation, is a world leader of automatic identification products including barcode printers. SI was incorporated in 2001 to oversee and support sales, marketing and customer service activities at all group member companies. As part of its expansion plans, SI is rapidly strengthening its own team, as well as that of its overseas, group member companies. Also, SI will initiate new product launches, in addition to identifying and securing new strategic partnerships to expand its comprehensive AIDC business outside of Japan. SI is the driving force behind SATO Corporation’s global branding strategy and expansion into new markets and territories. More details at www.satoworldwide.com