SATO Teams with Oracle® to offer solutions for RFID compliance

Charlotte, NC – March 16, 2005 – SATO, a global leader in barcode printing, labelling, and EPC/RFID solutions, today announced its new alliance with Oracle, the world’s largest enterprise software company. SATO has become a member of the Oracle PartnerNetwork.
Together, SATO and Oracle can provide leading RFID compliance solutions with a complete offering of consulting, services, hardware, and enterprise software.

The Oracle PartnerNetwork (http://oraclepartnernetwork.oracle.com) is a global business network of more than 14,000 companies who deliver innovative enterprise software solutions based on Oracle software. Through access to Oracle’s premier products, education, technical services, marketing and sales support, the Oracle PartnerNetwork provides partners with the resources they need to be successful in today’s Internet economy. Oracle partners are able to offer customers’ leading-edge solutions backed by Oracle’s position as the world's largest enterprise software company. Partners who are able to demonstrate superior product knowledge, technical expertise and a commitment to doing business with Oracle qualify for the Oracle Certified Partner level.

With an increasing demand for RFID compliance in retail, Department of Defense, and manufacturing supply chains, it is critical for every organization to understand the true benefits and return-on-investment (ROI) of RFID and have access to enterprise-wide solutions satisfying those requirements. A combined SATO and Oracle offering can address most every piece of an integrated RFID solution from an RFID tag all the way to the enterprise system.

SATO’s global experience and expertise of the physical layer of RFID solutions (tags, labels, printers, applicators, readers, antennae) combined with Oracle’s capabilities in the global enterprise software market will provide a truly integrated RFID compliance solution with high customer value and return.

“Inefficient, money-losing slap-and-ship applications are a temporary band aid to compliance mandates,” said Vic Barczyk, SATO International’s vice-president of Business Development. “Working with Oracle will better enable us to focus on the long-term success and ROI of RFID technology”.

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About SATO

SATO is a pioneer in the AIDC industry and is the inventor of the world’s first electronic thermal transfer barcode printer. It also revolutionized the barcoding industry by introducing the DCS and Labeling concept – a total data capture, collection and labeling solutions approach providing high quality barcode printers, RFID solutions, scanners/hand held terminals, label design software and consumables. It is also the first company to introduce the industry’s first, complete, multi-protocol EPC compliant UHF RFID Solutions.

SATO is a public listed company in Japan and has worldwide offices in United States, Belgium, Germany, United Kingdom, Poland, France, Singapore, Malaysia, Thailand and China. SATO also has an international global sales headquarters, SATO International, in Singapore. SATO International was incorporated in 2001 to oversee and support sales, marketing and customer service activities at all group member companies. SATO is also dedicated to the development of high quality, easy-to-use products and places high emphasis on customer service.

More information on SATO America can be found at www.satoamerica.com.