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SATO's High-Performance Mobile Printing Solutions Deliver Convenience and Efficiency

Singapore, March 3, 2009 - SATO, a pioneer in the Automatic Identification and Data Collection (AIDC) industry and a leader in barcode printing, labelling, and EPC/RFID solutions announced the launch of its line of MBi Series mobile printers, including ruggedized versions ideal for on-demand mobile and portable labelling applications.

SATO’s MB2i and MB4i are lightweight, ergonomically-designed mobile printers that can withstand environmental field conditions where dust, temperature extremes and physical shock are common challenges. These mobile printing solutions are efficient and convenient without compromising in performance.

 
SATO offers a ruggedized version of MB2i and MB4i series are equipped with factory-installed rubber housings, making the printers impact-resistant and offering extra protection against drops and mishandling.
   

The SATO MBi Series mobile printers feature the convenience of wireless network connectivity, which enable printer operators to interface with host systems and connect to industry leading portable data terminals for the production and applying of labels at the point of need. These mobile printers may be configured to mount onto vehicles such as forklifts and delivery trucks, and customized for in-vehicle operation to allow printing at the point of service. They support a wide range of media, and allow for the use of linerless label materials, making them environmentally friendly and very cost efficient.  Also standard to this new product line is an integrated built-in label dispenser, a time saving feature for on-demand applications. The MB4i series are the only printers in the industry to offer 305dpi high-resolution printing.  

SATO mobile printers’  applications include retail queue-busing, price and promotion labelling, shelf labelling, route accounting and proof of delivery or field service receipts, receive/put-away/routing label creations and electronic citations. In the healthcare sector, some uses for the applications are triage and patient charge labeling.

“We anticipate a strong increase in demand for mobile solutions worldwide as a result of increasingly sophisticated technology and solutions offerings. As a global industry leader in performance based printing and labelling solutions, the MBi series is a natural evolution of our long term commitment to customer application needs around the globe.” said Kaz Matsuyama, Managing Director of SATO International.

For Investor Relations, please visit http://www.sato.co.jp/english/ir/index.html

About SATO
SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionised the barcoding industry by introducing the Data Collection System (DCS) & Labelling concept – a total barcode and labelling solution providing high quality barcode printers, scanners/hand-held terminals, label design software and consumables. SATO is one of the first in the industry to introduce a complete, multi-protocol EPC-compliant, UHF RFID solution.

SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has worldwide offices in the United States, Belgium, France, Germany, Spain, United Kingdom, Poland, Singapore, Malaysia, Australia, New Zealand, Thailand and China. For the fiscal year ended March 31, 2008, it reported revenues of US$767 million. More information about SATO Corporation can be found at www.sato.co.jp/english

About SATO International
SATO’s international global headquarters, SATO International Pte. Ltd is located in Singapore. Previously an international division, it was incorporated as a holding company in Singapore in 2001 to oversee the sales, marketing and customer services activities of all its Group Member Companies. More information about SATO International can be found at www.satoworldwide.com

*Conversion is based on an average exchange rate of 1US Dollar = 114.43 Japanese Yen.

Contact:
Chee Shin Yee (Ms)
Communications Manager,
Corporate Planning
SATO International PTE. LTD.
438A, Alexandra Road #05-01/04
Alexandra Technopark
Singapore 119967
Tel: (65) 6271-2122
Fax: (65) 6271-2151
Email: communications@sato-int.com