SATO Stays Green


Singapore, May 21, 2009 - SATO, a pioneer in the Automatic Identification and Data Collection (AIDC) industry and a leader in barcode printing, labelling, and EPC/RFID solutions has reiterated its commitment to environmental protection with the announcement of numerous ‘Green’ initiatives worldwide. At the same time, it continues to invest in its Green Solutions as the demand for environmentally-conscious products and services grows. This underscores the company’s global long-term strategic focus on sustainability to enable its customers, through the use of auto identification technologies, to improve productivity and conserve resources.

The SATO Green Labels, an important component of its Green Solutions, have been well received by customers committed to environmental sustainability, especially those focusing on the reduction of their environmental load arising from paper waste. The SATO Green Labels apply the same 3R (Reduce, Reuse, Recycle) principles to its product design and production, including the use of environmentally-friendly materials and technologies. The SATO Green Labels portfolio include: linerless labels, recyclable labels, biodegradable labels, plastic-friendly labels and many others.

SATO continues to work closely with its customers, partners and other stakeholders on practical things that can be done to reduce environmental impact. Among the green initiatives are: a carbon ribbon recycling program, where, for instance in Japan, SATO offers to collect carbon ribbons and helps dispose of them. Various liner recycling initiatives have been taken to reduce the users’ carbon footprint. SATO offers customers to register to have their liner waste collected, which is then sent to the recycle factory and tuned into paperboard. In New Zealand, SATO has successfully developed labels with fully recyclable liner substrate, the SATO Eco Labels. To reduce paper waste, SATO has also developed high quality linerless labels1, which not only offers reduction in label waste, but also reductions in freight, and storage costs, as well as the cost of waste disposal. Eco-friendly shipping alternatives are available in various regions; customers have the option of using reusable or returnable carton boxes.

At the corporate level, SATO continues its participation in the resource recycling network consortium responsible for the setting up of the infrastructure for tracking and tracing of recycled resources and ensuring of their safety. RFID technology is used to trace and control the movement the recycled substances, from where the wastes originate to their final reuse as resources or in products. SATO also continues its active participation in the Afforestation Project in Laos led by Oji Paper, which to date, March 2009, has seen the plantation of more 23.25 million trees.

“SATO has a history of meeting environmental challenges through innovation. The current economic uncertainty will not affect our commitment to providing sustainable solutions by continuing to innovate with best-in-class products in with the company’s social and environmental responsibility, but, importantly offers customer value ", said Kaz Matsuyama, Managing Director of SATO International.

For more information on local SATO Green Initiatives, please contact your local SATO representative or the SATO office nearest to you.

1 Linerless labels are pressure sensitive labels without a release liner. The labels are converted by adding a silicone layer to the facestock, which eliminates the need for a release liner.

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About SATO
SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionised the barcoding industry by introducing the Data Collection System (DCS) & Labelling concept – a total barcode and labelling solution providing high quality barcode printers, scanners/hand-held terminals, label design software and consumables. SATO is one of the first in the industry to introduce a complete, multi-protocol EPC-compliant, UHF RFID solution.

SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has worldwide offices in the United States, Belgium, France, Germany, Spain, United Kingdom, Poland, Singapore, Malaysia, Australia, New Zealand, Thailand and China. For the fiscal year ended March 31, 2009, it reported revenues of US$776 million.

About SATO International
SATO’s international global headquarters, SATO International Pte. Ltd. is located in Singapore. Previously an international division, it was incorporated as a holding company in Singapore in 2001 to oversee the sales, marketing and customer services activities of all its Group Member Companies. More information about SATO International can be found at

Yuji Shimizu (Mr)
Senior Manager, Corporate Planning
SATO International PTE. LTD.
438A, Alexandra Road #05-01/04
Alexandra Technopark
Singapore 119967
Tel: (65) 6271-2122
Fax: (65) 6271-2151

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