SATO Launches Precision Printing Printer


SATO Launches Precision Printing Printer
SATO HR2 Series printer launched

7 January 2013, Singapore – SATO, a leader in barcode printing, labelling and
EPC/RFID solutions, today announced the latest addition to its range of thermal
transfer printers, the SATO HR2 printer. Built for heavy industrial and manufacturing applications, the SATO HR2 offers precise and high resolution printing on very small labels.

“Asia continues to be a hotbed for the manufacturing industry and there is a need for better standards in the labelling of consumer products. Mobile phone chips, laptop  batteries, safety certification logos, automotive parts, cosmetic accessories are some examples of where precision and high resolution printing are basic requirements as the labels for these items are very small. The SATO HR2 printer will meet this need with its ability to utilise labels that are much smaller than a microchip. Plus, it is designed to rough out the tough environment that it needs to perform in,” says Lim Yee, Managing Director of SATO International Asia Pacific.

The SATO HR2 printer is designed for rugged reliability and is easy-to-install and
maintain. Its smaller size also allows an easy fit in crowded workspaces. Its
user-friendly features include an integrated dispenser with an internal backing paper rewinder and a choice of communication interfaces.

For more information on the SATO HR2 printer, go to

About SATO
SATO is a pioneer and leading global provider of integrated Automatic Identification and DataCollection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete solutions to businesses by integrating hardware, software, media supplies and maintenance services. Customers rely on SATO for accuracy, labor and resource savings helping to preserve the environment. 
Founded in 1940, SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan.
It has sales and support offices in over 20 countries and is represented globally through a world-class network of partners. For the fiscal year ended March 31, 2012, it reported revenues of JPY 80,536 million (US$ 1.0187 billion). More information about SATO can be found at

For enquiries and requests for interviews, please contact:
Fionna Wee
Asia Pacific Marketing
SATO International Asia Pacific
DID: +65 6370 8446
Mobile: +65 96824288

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