SATO Launches Label and Tag Printer, DR3


Singapore, Jun 04, 2009 – SATO, a pioneer in the Automatic Identification and Data Collection (AIDC) industry and a leader in barcode printing, labelling, and EPC/RFID solutions announced launch of its latest tag printer, DR3. The new printer caters to the retailers’ increasing need for more visible price marking and in-store merchandise promotion and can accommodate thicker tags; up to 0.28 mm. The DR3 printing applications include: garment tags, luggage tags, price labels, shelf-edge labels, food safety labels, patron admission tickets, patient wristbands and more. Primary opportunities are expected to be in the retail, logistics, and hospitality and entertainment sectors.

The new printer offers improved standalone printing capabilities, using a new keypad tool, removing the need to connect to a PC or host system, thus saving on IT investments. The operator inputs variable data using the keypad and the sends data for print when required. The entire printer is designed for easy configuration without having to rely on a host PC system. The printer can be operated as well in online mode while connected to a host system to enable monitoring and remote printer management of even multiple printers. Its unique plug-in interface card design offers flexible connectivity options for users depending on their application requirements. The DR3 has been designed with flexible media pitch sensors to achieve the best start-of and end-of-print capabilities. This allows detection of label and tag holes or gaps wherever they might be, and by extension help avoid the need for unsightly marks that guide correct printed data positioning.

The printer comes with options such as cutter, stacker, label rewinder, and dispenser to facilitate on-demand printing.

“The addition of the DR3 to our product line is expected to strengthen our product offering in areas where we have had a lot of success and we have successfully differentiated ourselves from the competition. This new printer will provide an excellent opportunity to expand beyond the traditional applications and target uses, possibly where there is a need to print both labels and tags", said Kaz Matsuyama, Managing Director of SATO International.

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About SATO
SATO is a pioneer in the Automatic Identification and Data Collection (AIDC) industry and the inventor of the world’s first electronic thermal transfer barcode printer. It revolutionized the barcoding industry by introducing the Data Collection System (DCS) & Labeling concept – a total barcode and labeling solution providing high quality barcode printers, scanners/hand-held terminals, label design software and consumables. SATO is one of the first in the industry to introduce a complete, multi-protocol EPC-compliant, UHF RFID solution.

SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has worldwide offices in the United States, Belgium, France, Germany, Spain, United Kingdom, Poland, Singapore, Malaysia, Australia, New Zealand, Thailand and China. For the fiscal year ended March 31, 2009, it reported revenues of US$776 million.

About SATO International
SATO’s international global headquarters, SATO International Pte. Ltd. is located in Singapore. Previously an international division, it was incorporated as a holding company in Singapore in 2001 to oversee the sales, marketing and customer services activities of all its Group Member Companies. More information about SATO International can be found at

Yuji Shimizu (Mr)
Senior Manager, Corporate Planning
SATO International PTE. LTD.
438A, Alexandra Road #05-01/04
Alexandra Technopark
Singapore 119967
Tel: (65) 6271-2122
Fax: (65) 6271-2151

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