[Release]SATO Group establishes Global Key Account Business Unit and appoints Hisashi Asai as General Manager


Tokyo, Japan, 7 April 2014 – SATO, a leader in barcode printing, labeling, and EPC/RFID solutions, announced the establishment of a new Global Key Account (GKA) business unit and the appointment of Hisashi Asai as General Manager on 1 April 2014 in response to growing customer demand for dedicated one-stop services, particularly among industry-leading businesses engaged in global expansion.

The GKA business unit consists of cross functional teams dedicated to each of our select MNC customers who would value global business arrangement more than any other forms of local or regional support. The GKA will provide comprehensive customized solutions in product supply, technical support, R&D, maintenance services, integration and global deployments.

Hisashi Asai joins from Fujifilm where he has held several senior management positions in his 24 years career with the company. An MBA graduate from Waseda University, Hisashi Asai also held President role in 3 of its subsidiaries and has over 8 years of overseas working experience in Germany and China.

“SATO presents an exciting opportunity for success,” Hisashi Asai commented. “With the establishment of the GKA business unit, we are in the position to deliver the full value of our solutions to key customers and managed raised expectation. I look forward to working with the team to enhance our presence with these customers as SATO goes global”.

“This initiative is an integral part of our continuous effort towards maximization of customer value in the context of accelerated globalization,” said Kaz Matsuyama, President and CEO of SATO Holdings Corporation. “I strongly believe that the combination of company-wide expertise and dedicated end-to-end customer support provided by the GKA team will further strengthen SATO’s unique position as the leading provider of integrated AIDC solutions worldwide.”

About SATO
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete solutions to businesses by integrating hardware, software, consumables and maintenance services. SATO’s solutions enable businesses to realize precision, labor and resource savings that help preserve the environment and deliver peace of mind to consumers. All of which contribute to the development of a sustainable world.

Founded in 1940, SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has sales and support offices in over 20 countries and is represented globally through a world-class network of partners. For the fiscal year ended March 31, 2013, it reported revenues of JPY 87,256 million (US$ 1.0524 billion). More information about SATO can be found at www.satoworldwide.com

*Conversion is based on an average exchange rate of 1 US Dollar = 82.91 Japanese Yen.


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