[Release] SATO Taps Keisuke Yamada as CAO to Drive Strategic Partnerships


Dual role of promoting SATO Group synergy as Chair of Argox

Tokyo, April 1, 2016 – SATO (TOKYO:6287), a leading global provider of Auto-ID solutions that empower workforces and streamline operations, announced the appointment of Keisuke Yamada today as Chief Alliance Officer (CAO). The CAO position is newly created as of today and reflects the high priority of SATO on partnerships to create new core competencies to evolve with the changing business environment.

Mr. Yamada, a 32 year veteran of SATO, was also named Chairperson of Taiwan-based SATO group printer manufacturer, Argox. He will be tasked with driving synergy between Argox and the SATO Group in the role.

Mr. Yamada brings his extensive business experience in Japan to the global stage. Prior to this position, Mr. Yamada served as President of SATO Corporation, overseeing an expansive workforce across Japan.

“With Keisuke at the helm as CAO, we will capitalize on his relationship building talents to strengthen strategic global partnerships,” said Kaz Matsuyama, President and CEO of SATO Holdings. “As Chair of Argox, we have high expectations that he can drive internal collaboration to bring about drastic improvements in sales performance.”

Regarding his appointment, Mr. Yamada commented, “As CAO, I will endeavor to create synergy with partners in line with wider Group business developments. With regards to my appointment at Argox, I hope to take a new approach to sales and strengthen collaborations with Group companies to achieve sustainable sales growth.”

About SATO
SATO (TOKYO:6287) is a leading global provider of Auto-ID solutions that connect people, goods and information. It serves a diverse range of customers, delivering end-to-end solutions that streamline operations, empower workforces and help customers reduce their environmental impact. For the fiscal year ended March 31, 2015, it reported revenues of JPY 99,831 million (US$ 910 million*). More information about SATO can be found at www.satoworldwide.com  or www.linkedin.com/company/sato-worldwide .

*Conversion is based on an average exchange rate of 1 US Dollar = 109.75 Japanese Yen.

For Media Enquiries:
Kevin Leidheiser
Public Relations Group
SATO Holdings Corporation
Tel: +81-3-5745-3412

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