[Release] SATO Looks to Yasuhiro Tanabe to Strengthen Global Presence


Tokyo, October 23, 2014 – SATO, a leader in barcode printing, labeling, and EPC/RFID solutions, announced today the appointment of Mr. Yasuhiro Tanabe. Mr. Tanabe is tasked with facilitating SATO’s global expansion, and strengthening its presence in overseas markets. He will lead a team dedicated to business development, alliance building and portfolio management focused on meeting the needs of SATO’s growing numbers of customers and partners across the globe.

Prior to joining SATO, Mr. Tanabe spent close to 20 years at Sony, working in Japan, Singapore, and the United States. He spearheaded the launch of digital television in North America in the late 1990s, and later moved into a regional role leading Sony’s television unit for East Asia, doubling sales by pinpointing strategic growth areas and targeting China’s burgeoning provincial cities.

In 2005, Mr. Tanabe shifted gears from B2C to B2B, with an appointment to a management position and the board of directors at the Misumi Group, a Japanese manufacturer that supplies mechanical components to a range of industries including automotive, semi-conductor, medical and packaging. At Misumi he rapidly increased overseas sales and restructured the company’s mold business, leading the company to achieve the top market share globally for standardized parts. He shifted gears again in 2008, taking up an advisory role for a Tokyo-based private equity fund, where he provided strategic counsel on corporate revitalization of entities under the fund’s management.

“Tanabe-san is a seasoned business professional with considerable experience across industries, operational areas and markets” said Kaz Matsuyama, President and CEO of SATO Holdings. “He will play an integral role in the realization of SATO’s globalization strategy, helping us hit our target of achieving at least 40 percent of total sales coming from overseas markets by 2020.”

“I am excited to join an organization and be a part of an industry with so much opportunity for growth,” said Mr. Tanabe. “My mission is to expand SATO’s global reach by pinpointing key markets for expansion, and helping customers fully leverage SATO’s barcode, RFID and other Auto-ID solutions to create new value.”

About SATO
SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode, two-dimensional stacked & QR code, color code, digital watermarking, and UHF/HF/PJM RFID technologies. SATO delivers innovative end-to-end solutions to businesses as a single point responsibility for hardware, consumables, maintenance management, application software, each designed to enhance customer value. SATO solutions enable better business efficiencies and environmental protection to contribute to the development of a sustainable world.

Founded in 1940, SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has sales and support offices in over 20 countries and is represented globally through a world-class network of partners. For the fiscal year ended March 31, 2014, it reported revenues of JPY 96,773 million (US$ 966 million). More information about SATO can be found at
*Conversion is based on an average exchange rate of 1 US Dollar = 100.16 Japanese Yen.


For Media Enquiries
Adam Hogue
Public Relations Group
SATO Holdings Corporation
Tel: +81-(0)3-5745-3412

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