[Release] SATO Appoints Michael Beedles as President of SATO America


Tokyo, April 22, 2015 – SATO (TSE:6287), a leading global provider of Auto-ID solutions that empower workforces and streamline operations, today announced the appointment of Michael Beedles as President of SATO America, LLC. Mr. Beedles, who currently serves as Head of North America for the SATO Group, will take on the role effective immediately. He assumes the position previously held by Bob Linse.

Regarding the change of leadership, Kaz Matsuyama, President & CEO of SATO Holdings Corporation commented: “We would like to thank Mr. Linse for his contributions to the development of the company during his tenure and we wish him every success in his future career. We are confident that Mr. Beedles, who has been working with the team in SATO America for the past several years, will provide continuity and strong leadership within the company, and is the perfect leader for the next phase of growth for the North American market.”

In addition to overseeing the North American market, Mr. Beedles also serves as the president of SATO Global Solutions (SGS), a group company specializing in software development and solution integration. He will drive business in North America in collaboration with SGS, expanding on SATO’s data collection systems and labelling offerings, and leveraging the company’s new printer platform, the NX Series, which will utilize IoT technology to provide 24x7 connectivity and worldwide customer support via SATO Online Services, a new service scheduled to launch later in 2015.

About SATO
SATO (TSE:6287) is a leading global provider of Auto-ID solutions that connect people, goods and information. It serves a diverse range of customers, delivering end-to-end solutions that streamline operations, empower workforces and help customers reduce their environmental impact. For the fiscal year ended March 31, 2014, it reported revenues of JPY 96,773 million (US$ 966 million*). More information about SATO can be found at www.satoworldwide.com or www.linkedin.com/company/sato-worldwide.

*Conversion is based on an average exchange rate of 1 US Dollar = 100.16 Japanese Yen.


For Media Enquiries:
Adam Hogue
Public Relations Group
SATO Holdings Corporation
Tel: +81-(0)3-5745-3412

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